WebTek Labs is an IBM certified training partner company which offers a diverse course module to the students. Over the years, the company has introduced various courses for the benefit of the students and emerged as one of the high end digital marketing training institute in Kolkata.
Digital marketing encompasses, even more, roles and skills than marketing ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating.
The digital economy is embedded in every corner of our lives, and it’s definitely not going anywhere. There’s a solid budget going into digital marketing now as opposed to the traditional marketing. 93% of online activity starts with a search engine, and ensures the continued effectiveness of SEO as a superior marketing strategy while about 80% of Americans make an online purchase at least once a month. Anyone thinking about starting or leading a business needs to have a basic understanding of digital marketing in order to convert customers.
There is plenty of room for people looking to enter the world of digital marketing and related careers. According to Smart Insights, some of the most in-demand skills for 2017 were digital advertising, content creation, content strategy, and social media, which is great news for those who veer towards the creative, social and business end of the spectrum.
For those who are more technically minded, there’s still plenty of demand and quite a high earning potential for those who specialize in technology like SEO and SEM since this is what can be at the base of what drives profits in any business. Content marketing relies on traffic and anyone with the technical expertise to analyze these patterns is going to be a valuable asset, especially as these types of jobs become more complex with the advent of AI.
Digital marketing is a career that has plenty of room for techs, creatives, and business people. There are so many avenues that you can follow; it’s best to focus on one or two things that you do best, then you can always learn more from there. If you have a business or communications background, you may want to consider going into management.
There’s a growing demand for people with digital skills, particularly for those in the middle-income bracket, specifically soft skills, and according to this study, it’s most pronounced in the US. So, sticking with ongoing training in this area, even if you’re not a complete tech geek, is a good thing to bank on into the foreseeable future.
If you choose a career path or specialization in this field and you decide to pivot later, you’ll likely only need a little training in order to make the switch. In this sense, you can build on existing skills while still learning new ones, but still stay in the same field. There’s plenty of choices, here, and ongoing learning opportunities, where different skills fit together in different ways.
As the industry grows and changes, there is always something new and interesting to learn, and you can follow along and learn, whether you’re taking the lead on these initiatives or not. Since there will be a variety of specialists working in a given agency, you’ll likely be working alongside professionals with a variety of backgrounds, with everyone having to come together to build marketing strategies.
You can start working on building this specific career now, from the comfort of your own home, and do it your way. Take online courses, build a blog or a website, work on your own social media, get some volunteer or freelance work, and you’re on your way to building a solid portfolio from the comfort of your own home. For most specialties, there’s no need to spend thousands of hours and dollars sitting around in a classroom—you can really build your skills and get training in a way that suits your lifestyle.
You’re always going to find something new to do in this field – and have someone new to talk to. Whether it’s a new client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career. And if you’re a little more on the introverted side, you can stay behind the scenes doing writing or web work.
As one of the leading institutes from the city of Kolkata WebTek Labs offers the digital marketing courses at its best and the students can greatly benefit from it all the way. The digital marketing course in Kolkata comes up with benefits like placement assistance which makes the students industry ready. The students can work with the premier companies of the industry and take their careers towards a high level of success.